Ensuring appropriate diverse demographic representation in clinical trials is imperative for all involved in bringing the miracle of new medicines to market - sponsors, CROs, sites, physicians and above all, the patients that are at the heart of any successful trial. Clinical trial diversity should be a key consideration when recruiting trial participants. This symposium will review some of the critical thinking and innovative solutions that Labcorp is implementing to overcome barriers to participation. As a leading global CRO, Labcorp has designed a "Patient Recruitment Ecosystem" that embeds diversity and inclusion into clinical trials through powerful data driven insights, patient and site informed study feasibility and design, site enablement and support, innovative patient engagement and recruitment techniques and study diversity monitoring and reporting.